When people think about SEO, they often focus on keywords and content. But there’s another side that’s equally important: technical SEO. It ensures search engines can easily find, understand, and index your website. Without it, even great content may not rank well. Technical SEO is about improving the technical setup of your website so search engines can crawl and index it without issues. It’s not about adding more keywords or writing blog posts. It’s about making sure your site works well for both visitors and search engine bots.