How Affiliate Marketing Firms Can Increase App Usage
Affiliate marketing firms can increase engagement in addition to app installs. "CPA" or "Cost Per Action" campaigns are used for this. When a user completes a particular worthwhile action within the app, the advertiser pays the affiliate a commission rather than paying for an install. This could be finishing a tutorial, finishing a game level, or buying their first in-app purchase. This model guarantees that the advertiser is spending money on quality, active users. These advanced CPA campaigns for app developers can be run by a network such as vCommission.