WhatsApp Business vs API: Which One Should You Choose?

WhatsApp Business and WhatsApp API serve different purposes, and choosing the right one depends on your needs. WhatsApp Business is ideal for small businesses, offering features like quick replies, labels, and a catalog to manage customer chats easily. On the other hand, WhatsApp API is designed for medium to large businesses that need advanced capabilities like automated messaging, integration with CRM tools, and handling large-scale customer communication. While the Business app is free and easy to set up, the API requires technical setup and is usually paid. Understanding your business size and customer interaction needs will help you decide.