Top Paid Search manager Strategies for Success
Balancing spend and reach is central to the role of a paid search manager. They allocate budgets across campaigns based on priorities—such as brand vs. non-brand, geographies, or product lines. Using tools like automated bidding strategies or manual adjustments, they manage bid amounts in real time to stay competitive. Adjustments are made based on fluctuations in performance data, competitor behavior, and seasonal changes. Goal: maximize conversions and ROI.