There is nothing new about account based marketing. In fact it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed... Read More
Tag: Account Based Marketing S
You can outsource the process of automating your B2B sales cycle to a marketing automation agency so that they help you steer clear of the challenges that are inherent in... Read More
In a nutshell, account-based marketing uses personalised strategies to bridge the sales and marketing gap. It targets specific businesses in a bid to engage with key decision makers and then... Read More