SURVEY: AMERICANS FAVOR ‘BLEISURE’ TRIPS AS BUSINESS TRAVEL REBOUNDS

OF THE TWO in five Americans going on business trips this year, 49 percent intend to turn it into a “bleisure” trip, according to a recent survey by Howdy.com.
Bleisure is a blend of “business” and “leisure,” differing from “workcations,” where workers integrate vacation with work at a destination of their choice.

While about a quarter of survey respondents opt for workcations to save paid time off, 60 percent of American business travelers prefer bleisure trips. Approximately
64 percent of American workers attribute the rise of bleisure to improved work-life balance as business travel rebounds post-COVID-19. Despite only about
30 percent of workers being familiar with the term bleisure, many are embracing the concept, said Howdy.com, a talent sourcing firm based in Austin, Texas.

The Howdy.com survey of more than 1,000 full-time employees across the U.S., found that more than two-thirds of respondents would be attracted to jobs that
encourage bleisure, while many suggest that companies should offer a “free day” on work trips to promote bleisure. The survey revealed that about 75 percent of
respondents would be more inclined to collaborate with international teams if provided with increased bleisure travel opportunities.