The online market is growing bigger and better every day. Customers prefer online stores to purchase products, and this forces every brick and mortar store to come online and sell their products. But, not all businesses get success, and there are so many reasons behind it. If you want to start your eCommerce journey, it is a must-read piece for you. We have explained many factors that are causes of failure, which you can improve to gain success. Before anything, you need to invest time and money in eCommerce site development and app development to reach your customers.