The core of social media analytics lies in gathering and analyzing marketing and audience data upon which business decisions are based. The power of social media analytics is such that the marketing strategy of an organization can be created/modified based on the insights derived from the data
Winning the social media marketing game is by no means an easy feat. It takes time, research, trial and error and patience to get the desired results. Social media analytics help to understand customers and trends and provide tailored content and services. Additionally social media data can be utilized to streamline internal operations and has the potential to generate savings and improve ROI.