Investment banking transaction involves two distinct types of deals each with unique strategic inten

A merger is the process where two entities combine to form a new business entity, commonly to achieve synergy, increase market share, or to obtain strategic objectives. To make the mergers a success, valuation, negotiation, and planning of integration commonly accompany the process.
An acquisition is when one entity acquires another entity to assume control over its assets, operations, and/or market presence. Investment bankers assist their clients in determining targets, valuing acquisitions, structuring the deal, and closing the purchase.
Investment banks play a very important role in M&As deals relating to venture capital-backed firms by offering tailored advisory services to the business, catering to specific needs. Here is how they help:
Strategic Advisory: Investment banks guide the startup on whether an acquisition or merger would be strategically advantageous by taking into account market developments, competitive landscapes, and potential synergies between the target company or acquirer.
Valuation: Due to its growth potential and often untested business tactics, it is very challenging to estimate the value of a VC-backed company. Investment banking utilizes a collection of financial models as well as market data with which to estimate fair value; the process helps startups bargain for favorable terms.