Skip to Content

How to reverse global traveller misgivings in the post-COVID-19 era

How to reverse global traveller misgivings in the post-COVID-19 era

Submitted by • February 17, 2020 www.digiconasia.net

When it is finally safe to resume frequent travel, data and personalisation are key to unlocking travellers’ ‘second wallet’.

New research on the travel sector has found that 50% of airline passengers globally report that they spend more time than they want to using digital channels to plan and book flights. Similarly, 45% of hotel guests report that they spend too much time planning and booking a hotel stay.

Of the global travellers surveyed, 70% reported that they would like to receive personalised offers from travel sellers and 75% report they are comfortable sharing personal data if it will help them save money or have better journeys. Despite this, just 20% say they receive offers that reflect their interests, travel patterns or life circumstance. This is despite the travel sector being one of the pioneering e-commerce sectors and one of the largest digital commerce sectors globally.

Voted by:
Voted by Mayann17

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>