Google unveils BERT Update, largest search breakthrough in 5 years
As a Digital Marketing Service Provider, it becomes necessary to be updated with all the latest updates. Recently, Google has announced that it will soon launch a new search algorithm called "BERT". They even told that their experts were working on it from the past five years now.
It is noted that the new algorithm will better understand the context of the request. Also, the algorithm is called a bidirectional artificial intelligence encoder (BERT).
The algorithm was tested in an English search engine. His work allowed to reduce the number of conversions to sites in the SERP, as users began to quickly receive the information they needed. In particular, BERT helped to better understand every tenth request in the United States in English.
REad the full blog: https://www.oodlesmarketing.com/blog/bert-new-improvement-for-google-search-results/
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