Recruitment Marketing is a methodology or a series of methodologies and tactics that allow a business to attract the right kind of candidates for their organisation. The job seekers attracted are the ones who are in true sense the most potential candidates for the opening. It opens the opportunity to attract even those candidates who have not actually applied for the job opening. It is through the recruitment marketing methodologies, be it directly undertaken by the businesses or outsourced to recruitment marketing agencies that such employees are brought into the candidate funnel.
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