Author: loyaltyconsulting0400

McDonald's is rolling out their Rewards program, so as part of our Loyalty Program Examples series, I wanted to take a quick look at how it compares to other fast... Read More

The personalization can take place at a segment level, grouping similar members together and customizing accordingly, or at the individual level based on Artificial Intelligence and Machine Learning. While it... Read More

Personalized Loyalty Programs like 7-Eleven's 7Rewards drive higher ROI through relevance. Learn how to elevate performance with powerful personalization. While it is a heavier lift from a technology standpoint,... Read More

It's a proprietary Loyalty Design framework, developed based on my 25+ years of experience with some of the best brands in the world. By optimizing the 3 Loyalty Levers,... Read More