SEO gives visibility of your website or web page of your web search engine. The search engine optimization (SEO) process grows the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. And it may target searches including image search, video search, academic search, news search, and industry-specific vertical search engines. Promoting a site to increase backlinks or inbound links.