It was only a few years back when brands struggled to top the chart simply, in the physical market. But with changing times, and with technology shouldering each and every gimmick of the market, everything has changed including the spread of market place, the consumer behavior, and the brand impact. Today, brands cannot just limit themselves to advertising and promotion, but they have to consistently score high on the chart of highly rated and referred websites and apps through which they are trying to have a 24*7 connect with their prospects. In the case of websites, it’s the SEO tools which determine its competitive worth and similarly, in the case of apps it’s the ASO or the App Optimisation Tools which perform the similar function.
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